| Tròn Vuông |
SpecialismPhotography, Typeface Design
Description
Tròn Vuông typeface embodies a fresh interpretation of the iconic Vietnamese conical hat. Inspired by the ubiquitous presence of street vendors adorned with these traditional hats, this innovative negative space font captures the essence of daily life in Vietnam.
Rooted in contemporary sensibilities, Tròn Vuông reflects a modern perspective on ancient cultural motifs, shaped by bold experimentation with lighting, form, and photography techniques applied to the conical hat. The culmination of this creative journey is the Tròn Vuông alphabet, a testament to the fusion of traditional heritage with avant-garde design principles.
The name itself encapsulates the essence of the typeface, with "Tròn" symbolizing circles and "Vuông" representing rectangles—both elements meticulously crafted to harmonize geometric precision with artistic expression.