| Greenwashing in Fashion: A Photography Journey |
SpecialismPhotography
Description
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Greenwashing in fast fashion business have started using sustainable materials in place of products that are "greenwashed" and are falsely advertised. With the intention of warning customers against greenwashing in fast fashion, this project explore the advertisement message and visual image that looks into the consumer's escape from the overloaded information and imagery put out by brands. Using photography to deliver the message and question whether or not consumer understands what they are purchasing. |