Comercialising Vietnamese Food: A Concept of Fast Casual

The vision is to establish an authentic Vietnamese fast-casual restaurant that blends traditional dishes with a creative twist. Emphasizing on "brand authenticity" through visual identity and storytelling. The core concepts revolves around creating a social dinning experience, highlighting interaction and communal enjoyment. A key focus is on the comprehensive meal experience. Ensuring ever aspect contributes to a memorable journey. The goal is not only offer innovative Vietnamese cuisine but also to cultivate a space where people gather, share stories and enjoy an exceptional dining encounter.